What is PPC marketing and how does it work?
PPC stands for pay-per-click. It’s an online advertising model where you pay a third party to place ads on your website or blog, and then measure how many people click on the ad and make a purchase.
There are different types of PPC advertising services, but all of them work in the same way. You create a campaign, choose the keywords you want to target, set your budget, and let the service do the rest. PPC marketing company will monitor your ads and optimize them as needed.
The big question is: how does PPC Marketing work? And the answer is quite simply...
1. Ads are placed on websites or blogs that have been selected by the PPC management agency.
2. Users who are interested in the keywords chosen by the ppc advertising agency will see the ad and be able to click it if they are interested in what is being advertised.
3. When user clicks on the ad, then Google or another PPC provider will charge money (usually based on a percentage of what was spent on advertising) to continue running that ad for a set amount of time (usually 30 days).
4. Based on how many people clicked on the ad and made a purchase, PPC marketers can then determine how much money was spent on advertising and how much they generated revenue from this.